February (2010) sales figures were just released so naturally I looked at the Challenger, Camaro and Mustang to see how the pony cars were fairing for the big three.

And the winner is…Chevrolet, pretty much going away.

Chevrolet clearly has a hit on its hands with the Camaro having outpaced even the Ford Mustang in sales over the last 8 months.  Based on sales reports since April, 2009 the Camaro sales have outpaced Mustang sales by some 6,000 units.

Currently Camaro sales have been reported at 73,051 units although this Camaro blog is reporting the 100,000th Camaro VIN has been assigned to a 2SS Inferno Orange Camaro now rolling down the assembly line.

So how does this relate to the Challenger?

Well sales wise the Mustang and Camaro are both kicking the crap out of the Challenger… at least on the sales floor.

In the first seven months of production Camaro sales topped the total sales for all the Gen III Challengers.   Likewise the Mustang was just under 9 months there were more Mustangs sold than Gen III Challengers.  It now appears the Chevrolet Camaro is going to replace the Ford Mustang as the “every other car you meet” car.

Since the Challenger sales began being reported (May, 2008) the reported sales have been 47,132 units compared to the Mustangs 132,827 (a 3:1 ratio) and the Camaro’s 73,051 (1.5:1 ratio) units.   Over the last 10 months the average unit sales has been:  Challengers @ 1,866; Mustangs @ 5,894; and Camaro’s @7,244.

Kudo’s to Chevrolet for not only making the Camaro but for promoting and selling them with success.  If they beat out the Mustang in overall annual sales, and it looks like they will, they have certainly done something few would have thought possible.

For me, I’m glad I’m driving something a little more unique.