Quick, if I said Mopar was releasing a Mopar 10 Challenger that included “hardcore performance upgrades” what’s the first thing that comes to mind? For me when I first read Mopar was going to to a “Mopar 10″ high performance Challenger I felt faint and my heart started racing as I quickly scanned the article for the horsepower ratings.
Could it be true? Was the V10 Viper engine going to be put in a few Challengers? Was the Challenger “10″ going to be a 600HP monster to compete with the Shelby? Was the V10 going to be coupled with a manual 6 speed? Was the RWP going to be over 500? An 8 liter Hemi in a Challenger!!!
I started calculating how much a 2nd home mortgage was going to cost me as I was scrambling to find the number to the local Dodge dealership. I figured I would sell my boat and motorcycle this weekend to get the money to secure my place among the 500 lucky “Mopar 10″ owners. Once I got the security deposit together I could 2nd mortgage the house to get enough to actually pay for my “Mopar 10″.
Then I read the article. Here is what was posted on the Mopar.com website:
Mopar and Dodge have created a modern performance classic and the epitome of enthusiast desire: The Mopar ’10 Dodge Challenger R/T. This limited edition package combines hardcore performance upgrades and traffic-stopping style. The only question is: Will you own this future collectible?
The V-10 would be a “hardcore performance upgrade” for sure. So what do you get with the Mopar ’10? Well here is Mopar’s definition of “hardcore”:
- Front and rear braces.
- A cold air intake.
- Under hood venting and water management system for the T/A hood.
That’s it? That’s “hardcore”? From this “Every passerby will know that you’re driving a true performance machine, as Mopar is prominent throughout the exterior…” Seriously?
A little reading and one quickly realizes this is a marketing gimmick that is hardly “hardcore”. The only thing even remotely close to a performance upgrade is the CAI, available at most parts houses for under $300.00. Even then a CAI is arguable in the performance world. So what exactly does one get with the “Mopar 10″… well a black R/T with some graphics, the goofy looking snorkel scoop and some hood pins.
Whoopie.

The “Mopar 10″ is a standard R/T complete with the 5.7L Hemi that comes with all other R/T’s. Some stripes have been added along with some hood pins. It does have a Katzkin leather interior but the Katzkin interior is basic black with some colored piping. Shameful as Katzkin makes some awesome interiors for the Challenger, this just isn’t one of them.
The promo propaganda includes, “The Mopar 10 R/T is built with the Mopar Cold Air Intake System, which picks up air directed from the performance hood scoop through a new Mopar hood venting system”.
Really.
I captured this image from the YouTube video of the Mopar ’10 release. There doesn’t appear to be any under hood porting to the air intake. Instead this appears to be a standard Mopar CAI with the same crappy sheet metal surround. This is certainly nothing like the the Cervini’s Ram Air system available for $299.00.
If you watch the video you’ll notice the bulk of the video is about creating graphics. Mark Trostle, Chief Design Studio, spews on and on about creating graphics and a “unique stripe” that we “have not offered” before. Yawn.
Trostle then says they wanted the Mopar ’10 to take on “this menacing look”. How did they do that? They painted the wheels black and then blacked out the grill. Sort of Darth Vader’ish. With the “unique Mopar 10 graphic”. They added the hood pins to get back to the pure Challenger “essence”. Dan Zimmerman, interior designer, also talks about the “essence” of the interior.
Zimmerman says, “One of the striking performance aspects of the car is the new performance steering wheel”. Striking? Striking performance aspect? Really? Zimmerman then talks about the logo’s and graphics including the little “M” on the quarter windows.
Next is Ralph Gilles, President and CEO of the Dodge Brand, who talks about… are you ready… the “Mopar 10″ on the seat and the body decal “on top of all the great parts that come with the vehicle”, which are graphics and decals apparently.
Seriously? Is this the best we can expect from Dodge?
The comments on the YouTube video video start with, “Really, Mopar ’10′ and no V-10 motor? that’s just stupid”, here’s some of my personal favorites from the comments posted:
“It looks like a Challenger covered in Pep Boys shit”
“So they put stickers on it? What did they do to the engine to make it better”
“A failure of epic proportions”.
“So it’s just a lot of stickers with some colored stitching and painted wheels? Great….”
“Epic Fail”
I couldn’t agree more. It would seem Dodge could do better by hiring advisers off of YouTube.
If you want to create a serious performance Challenger “for the enthusiast” you need to do something other than adding vinyl to the sides and quarter panels and calling it “hardcore”. That is seriously insulting. I have a 2010 R/T Track Pak Challenger with a few modifications done in my garage that will have the “Mopar 10″ for lunch.
Ordinarily I am opposed to street duals but I’m going to make an exception in this case. If I ever see one of these “hardcore” insults driving down the road I’m going to peel the “unique” side stripe off the door. Dodge should reassign everyone involved in this project to the mini-van division to make sure none of them ever get to have a say in a Challenger related issue ever again.
Repeatedly throughout the video there is talk of the “essence” of the Challenger.
The only “essence” I get from this car is the essence of an outhouse.

